Pengaruh perceived ease of use dan perceived usefulness tehadap repurchase intention yang dimediasi oleh customer trust

Siagian Enisia Laora, Tetra Hidayati, Asnawati Asnawati

Abstract


Penelitiaan ini bertujuan untuk menjelaskan pengaruh kemudahan dan kegunaan terhadap minat beli ulang yang dimediasi oleh kepercayaan konsumen pada aplikasi berbelanja online. Populasi dalam penelitiaan ini adalah Infinity population. Teknik pemilihan sampel pada penelitian ini menggunakan nonprobability sampling dengan metode purposive sampling dengan jumlah sampel sebanyak 100 responden. Analisis dilakukan dengan partial least square (PLS) dengan SmartPLS 3.0. Hasil dari penelitiaan menunjukan bahwa persepsi kemudahan berpengaruh tidak signifikan terhadap minat beli ulang sedangkan persepsi kegunaan berpengaruh signifikan terhadap minat beli ulang. kepercayaan konsumen tidak dapat memediasi pengaruh persepsi kemudahan terhadap minat beli ulang serta kepercayaan konsumen tidak dapat memediasi pengaruh persepsi kegunaan terhadap minat beli ulang, Dan kepercayaan konsumen tidak berpengaruh signifikan terhadap minat beli ulang konsumen.


Keywords


Perceived ease of use; perceived usefulness; customer trust; repurchase intention

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DOI: https://doi.org/10.30872/jkin.v18i2.8356

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