Digital Marketing pada UMKM

Authors

  • Muhammad Wasil Fakultas Ekonomi dan Bisnis Universitas Mulawarman, Samarinda.
  • Justina Ade Judiarni Fakultas Ekonomi dan Bisnis Universitas Mulawarman, Samarinda.
  • Adiansyah Adiansyah Fakultas Ekonomi dan Bisnis Universitas Mulawarman, Samarinda.
  • Asby Wahyudi Fakultas Ekonomi dan Bisnis Universitas Mulawarman, Samarinda.
  • Cindy Rahayu Lestari Fakultas Ekonomi dan Bisnis Universitas Mulawarman, Samarinda.
  • Ikhwanul Hakim Fakultas Ekonomi dan Bisnis Universitas Mulawarman, Samarinda.
  • Zahrina Natasha Raudatul Jannah Fakultas Ekonomi dan Bisnis Universitas Mulawarman, Samarinda.

DOI:

https://doi.org/10.30872/abdimu.v3i1.15136

Keywords:

Digital Marketing, UMKM

Abstract

Pengamatan ini bertujuan untuk menganalisis pengaruh Digital Marketing terhadap peningkatan pelanggan di UMKM Kopi Payon. Pengamatan ini kami lakukan selama 30 hari dengan menerapkan digital marketing dengan membuat akun media sosial Kopi Payon. Dari pengamatan tersebut, diduga terjadi peningkatan pelanggan di UMKM Kopi Payon. Oleh karena itu, dapat disimpulkan bahwa Digital Marketing sangat mempengaruhi peningkatan pelanggan.

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Published

2024-06-11

Issue

Vol. 3 No. 1 (2024): Juni

Section

Articles