The Payment Way of QRIS (Quick Response Code Indonesian Standard) on Consumer Purchasing Decision at MSME Coffee Shop
DOI:
https://doi.org/10.30872/miceb.v7i1.15541Keywords:
QRIS, Purchasing Decision, PaymentAbstract
This study aims to analyze the partial and simultaneous influence of the variable use of QRIS (Quick Response Code Indonesian Standard) on consumer purchasing decisions at the UMKM Coffee Shop in this case the customers` MSMEs (Micro, Small, Middle Entrepreneur) Coffee shop. The type of research used is quantitative research. The number of samples in this study was 363 consumers of MSMES Coffee Shop. The sampling technique used in this study was Non-Probability Sampling with Purposive Sampling method. Data analysis used was descriptive analysis and multiple linear regression analysis. The test tools used were instrument testing, classical assumption testing, and hypothesis testing. The results of multiple linear regression analysis show that the usage of QRIS (Quick Response Code Indonesian Standard) and additionally with the other variables product, price, location, and have a positive and significant influence on purchasing decisions both partially and simultaneously and from Fourth variables independent the show direction positive influence, which means that taller quality products, increasingly competitive price, increasingly strategic location and the more optimal the usage of QRIS, higher decision purchase consumers and This is showing that For increasing decision purchase consumer MSMEs Coffee Shop Kopi Rumah Mantan Gunung Malang Balikpapan must maintains and to improve quality product, set Competitive and fair prices, ensure location still comfortable and strategic, as well as facilitate system easy and relevant payments with digital needs of today 's consumers. The combination from fourth variables This become foundation important in taking decision consumer in choose something product or service
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