Fadhilah, Muinah, Indonesia
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Vol 14, No 2 (2022): Juni - Articles
Analisis pengaruh digital marketing, hedonisme dan brand equity terhadap purchase decision smartphone iphone di Yogyakarta
Abstract PDF (Bahasa Indonesia)
Editorial Address
Jurnal Manajemen
Faculty of Economics and Business, Mulawarman University
Jl. Tanah Grogot No.1 Samarinda Kalimantan Timur 75119
Email: jmmn.feb.unmul@gmail.com
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