Email this article PENGARUH KEPERCAYAAN, KEMUDAHAN DAN KERAGAMAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN Di ONLINE SHOPPING
Abstract
ABSTRAK
Nurul Awaliyah, 2016, Influence of Trust, Convenience, And Diversity Products Against Purchase Intention Online Shopping( a case study of Students STMIK Widya Cipta Dharma Samarinda). Under the guidance of Mr. Drs. Pamasang S. Siburian, M.Agr as first counselor and Mrs Saida Zainurossalamia ZA, SE., M.Si as second counselor. The purpose of this study was to see how the Influence of variable Trust, Convenience, And Diversity Products against Purchase Intention at online shopping on student STMIK Widya Cipta Dharma Samarinda and to determine that Variable Trust, Convenience, And Diversity Products are positive and significant on the Purchase decision at online shopping of STMIK Widya Cipta Dharma Student. The analysis tool used is mutiple linear analysis. The result of this study indicate that variable Trust, Convenience, And Diversity Products are positive and significant in simultaneously against of Purchase Intention at Online Shopping, where in the F test (Simultan) and t Test (persial) had value of Fcount > Ftable (value Fcount bigger than Ftable)
Â
Kata Kunci :Trust, Convenience, Diversity Products , Purchase Intention , Online Shopping.
References
Daftar pustaka
Adityo, B. 2011. Analisis pengaruh kepercayaan, kemudahan, dan kualitas informasi terhadap keputusan pembelian secara online di situs kaskus. Unpublished undergraduated Universitas Diponegoro. Semarang
Amijaya, G.R. 2010. “Pengaruh persepsi teknologi informasi, kemudahan, resiko dan fitur layanan terhadap minat ulang nasabah bank dalam menggunakan internet bankingâ€, Universitas Diponegoro. Semarang
BISKOM-Mitra Komunitas Telematika. 2015. 2015, pasar E-Commerce Berpotensi Meningkat. www.apkomindo.id/index.php/logo/item/ 96-2015-pasare-commerce-berpotensi-meningkat diakses tanggal 02 Januari 2016
Chin, W.W., and Todd, P.A. 1995. On the use, usefulness, and ease of use of structural equation modeling in MIS research: a note of caution. MIS Quarterly, 19. 237-246.
Davis, F.D. 1989. Perceived usefulness, perceived ease of use and user acceptance of information technology. MIS Quarterly, 13(3): 319-339.
Doney, P. M. And Cannon, J. P. 1997. An Examination of the Nature of Trust in Buyer-Seller Relationship, Journal of Marketing, 61(April):35-51
Gefen, D. 2002. Customer loyalty in E-commerce. Journal of the association for information systems, Volume 3 Institution-based Trust, Proceedings of Twenty-Third International
Kalakato dan Whinston. 1996 Frontiers of Electronic Commerce, Addison-Wesley Publilshing Company, Inc, Massachus Etts.
Kemp, Simon. 2015 Global Statshot: August 2015 Wearesocial.sg/blog/2015/08/global-statshot-august-2015/, diakses tanggal 1 januari 2016
Kotler, Philip and Kavin L. Keller. 2009. Marketing Management, Thirteen Edition. Bob Sabran.(terjemahan). Manajemen Pemasaran Edisi Ketigabelas. Erlangga . Jakarta
Lubis, Miladinne. 2014. Konsumen Indonesia Mulai Meyukai Belanja Online www.nielsen.com/id/en/press-room/2014/konsumen-indonesia-mulai-menyukai-belanja-online.html diakses tanggal 02 Januari 2016
Lukman, Enricko. 2014. 30 Juta Pegguna Internet di Indonesia Adalah Remaja https://id.techinasia.com/laporan-30-juta-pengguna-internet-di-indonesia-adalah-remaja, diakses tanggal 01 Januari 2016
Maria, C.P. Dan Helen Wijaya. 2015. “Analisis Pengaruh kepercayaan, kemudahan, kualitas informasi, dan tampilan produk terhadap keputusan pembelian melalui pemasaran di media sosial(studi pada pengguna media sosial di shapeharve)â€, Universitas Kristen Perta. Surabaya, Jurnal.
Mayer, R.C., Davis, J. H., dan Schoorman, F. D., 1995. An Integratif Model of
Organizational Trust, Academy of Management Review, 30 (3): 709-734.
McCarty, Jerome and William Perreault, jr. 1989. Basic Marketing. 8-th Edition.Richard D, Irwin, Inc., Homewoods, Illinois, USA.
Morgans Robert M and Shelby D Hunt. 1994. The Commitment-Trust Theory of Relationship and Users of Marketing Research : The Dynamics of Trust Within and Between Organization. Journal of Marketing. Vol. 58. No. 3, pp. 20-38.
Nugroho, J. Setiadi. 2003. Perilaku Konsumen Konsep dan Implikasi Untuk Strategi dan Penelitian Pemasaran. Kencana. Jakarta
Paragian, Yasser. 2014. Apa Saja Yang Membuat Masyarakat Indonesia Mau (dan Tidak Mau Berbelanja Online ) _https://id.techinasia.com/apa-saja-yang-membuat-masyarakat-mau-dan-tidak-mau-belanja-online, diakses pada tanggal 5 januari 2016
Pavlou, P. A., dan Gefen, D., 2002. Building Effective Online Marketplaces with
Institution-based Trust, Proceedings of Twenty-Third International
Conference on Information Systems, pp. 667-675.
Prasetijo, Ristiyanti dan John J.O.I Ihalauw. 2005. Perilaku Konsumen. Andi. Yogyakarta.
Schiffman, Leon G. Dan Leslie Lazar Kanuk. 2000. Consumer Behavior. Prentice Hall. USA
Sugiyono. 2011. Metode Penelitian Kuantitatif, Kualitatif, dan R&D. AFTABETA, cv. Bandung
Suryani, Tatik. 2013. Perilaku Konsumen Di Era Internet. Graha Ilmu. Jakarta
Tjiptono, Fandy. 2006. Pemasaran Jasa. Penerbit Andi. Yogyakarta.
Yousafzai, S. Y., Pallister, J. G., dan Foxall, G. R., 2003. A Proposed Model of ETrust for Electronic Banking, Technovation, 23: 847-860.
DOI: https://doi.org/10.29264/jimm.v2i2.338
Refbacks
- There are currently no refbacks.
Copyright (c) 2018 Jurnal Ilmu Manajemen Mulawarman (JIMM)
Editorial Address
Jurnal Ilmu Manajemen Mulawarman (JIMM)
Faculty of Economics and Business, Mulawarman University
Jl. Tanah Grogot No.1 Samarinda Kalimantan Timur 75119
Email: jimm.feb@gmail.com