Analysis of factors for increasing e-commerce adoption with intervening attitude variables for JABOTABEK MSMEs

Authors

DOI:

https://doi.org/10.30872/jakt.v20i1.12355

Keywords:

Time-saving, cost-effective, security assurance, easy to use, product quality (compatibility), attitude, e-commerce adoption, MSME

Abstract

This study aims to analyze the effect of time-saving, cost-effective, security assurance, easy to use, product quality (compatibility) on e-commerce adoption with attitude as a mediation between ease of use and product quality (compatibility) with e-commerce adoption in MSMEs in the region. Jakarta, Bogor, Tangerang, Bekasi. The population in this study is the owners of MSMEs engaged in the food business in the areas of Jakarta, Bogor, Tangerang, Bekasi. Number of samples was taken based on Hair et al (2019) so that 140 respondents were obtained. The data processing method used in this study is a descriptive quantitative research with a causal approach. Data analysis using Structural Equation Model (SEM) with Smart PLS (Partial Least Square) 3.0. The independent variables in this study is time-saving (X1), cost-effective (X2), security assurance (X3), easy to use (X4), and product quality (compatibility) (X5). The moderating variable in this study is attitude (Z). The dependent variable in this study is e-commerce adoption (Y). The results showed that there was a positive and significant effect of saving time, saving costs, guaranteeing security, easy to use, product quality (compatibility) on e-commerce adoption. Variables easy to use and product quality (compatibility) have a significant positive effect on attitude. Attitude variable has a significant positive effect on e-commerce adoption.

Author Biography

Idhi Heru Supriyadi, Universitas IPWIJA, Jakarta

Name : Idhi Heru Supriyadi, S.S

Place/Birth Date : Yogyakarta, 21 Sep 1977

Wife : Hari Milaningsih

Sons : Ararya Adiyatma Rasyidin, Khalifah Mahija Bhagaskara

Religion : Islam

Address : 

Jl. Mawar 5 No. 14 Perum Kranggan Permai RT 10 RW 11, Jatisampurna

Bekasi, Jawa Barat 17443

Phone : 08119790680

 

Experience

Dec 2021 – present       

Kepala Cabang DKI• General Manager • PT. BGR Logistik Indonesia

EDUCATION

Universitas IPWIJA, Jakarta – 2022

Post Graduate Programm of Magister Management

Universitas Negeri Yogyakarta, DIY- 2003

Laguange and Literature Faculty with GPA 3.87

Communication

Good command in English and Indonesian

Able to operate MS Word, Excel, Power Point, and Internet.

Leadership

Hard worker, loyal, initiative, highly motivated, good interpersonal and communication skills, fast leaner, eager and willing to learn and work for any circumstances of good teamwork or as in individuals

References

Arda, M. dan Pulungan, D.R. (2019). Faktor Pendorong dan Penghambat Pengadopsian E-Commerce Pada Usaha Kecil dan Menengah di Kota Medan. Proseding Seminar Nasional Kewirausahaan, 1(1), pp 28-37.

Callista, R. dan Sharif, O. Omar. (2020). Pengaruh Kualitas Website Traveloka Terhadap Sikap Pengguna Dan Minat Berpartisipasi Dalam Online Co-Creation. Jurnal Mitra Manajemen (JMM Online), Vol.4, No. 1, 1-15.

Chakraborty, G., Pagolu, M., dan Garla, S. (2014). Text Mining and Analysis: Practical Methods, Examples, and Case Studies Using SAS. North Carolina: SAS Institute.

Coviello, N., Milley, R. and Marcolin, B. (2001). Understanding IT-enabled interactivity in contemporary marketing. Journal of Interactive Marketing, (Vol.15 No. 4, pp. 18-33).

Fara, N. (2020). Menjamurnya Aktivitas Belanja Online. Diakses dari: https://kumparan.com/nabila-fara/menjamurnya-aktivitas-belanja-online-1usDN1QkwIh. September 2021.

Hair, J.F. Jr., Black, W.C., Babin, B.J., and Anderson, R.E.,. (2019), Multivariate Data Analysis, Seventh Edition, New Jersey: Pearson Prentice Hall.

Heidrick dan Struggles, Heidrick & Struggles CEO, China: China Marketing Press, 2009.

Išoraitė, M., & Miniotienė, N. (2018). Electronic Commerce: Theory and Practice. IJBE (Integrated Journal of Business and Economics), 2(2), 73. doi.org/10.33019/ijbe.v2i2.78.

Juarez, P. Damara dan Suprapti, Ni Wayan Sri. (2020). Pengaruh Kualitas Situs Dan Pengetahuan Produk Terhadap Sikap Untuk Mendorong Niat Beli Online Di Tokopedia.com. E-Jurnal Manajemen. Vol. 9, No. 1.

Kustono, A. Sri, Nanggala, A.Y. Adi dan Mas’ud, I. (2020). Determinants of the Use of E-Wallet for Transaction Payment among College Students. Journal of Economics, Business, and Accountancy Ventura Vol. 23, No. 1.

Kusumadewi, A. Nuraini, Lubis, N. Anthony, Prastiyo, R. Adhy, dan Tamara, D. (2021). Technology Acceptance Model (TAM) in the Use of Online Learning Applications During the Covid-19 Pandemic for Parents of Elementary School Students. Edunesia : Jurnal Ilmiah Pendidikan. Vol 2 No 1.

Malau, Harman. (2017). Manajemen Pemasaran. Bandung: Alfabeta

Novianto, N., Rachbini, D.J. and Rekarti, E. (2020). OVO Product Users' Sustainable Desire as an Challenger on Digital Payment Market (Case Study in West Jakarta). International Journal of Innovative Science and Research Technology. Vol. 5. Iss. 7.

Nurrohmah, A. dan Farah, A. (2016). Adopsi E-Commerce Pada Usaha Mikro Dan Kecil Di Bandung (Studi Kasus Subsektor Fesyen). Jurnal Manajemen, 3, page 1120.

Santika, I Wayan dan Yadnya, I Putu. (2017). Analisis Technology Acceptance Model Terhadap Penggunaan E-Commerce Pada UKM Kerajinan Di Gianyar. Seminar Nasional Sains dan Teknologi (SENASTEK-2016).

Santoso, J. Franciosa dan Kunto, Y. Sondang. (2014). Pengaruh Perceived Quality Terhadap Attitude Toward Brand Pada Pengguna Smartphone Samsung Di Surabaya. Jurnal Manajemen Pemasaran Petra Vol 2, No. 1.

Sari, C. Andira. (2015). Perilaku Berbelanja Online Di Kalangan Mahasiswi Antropologi Universitas Airlangga. AntroUnairdotNet, Vol.IV/No.2.

Sazali, H. & Rozi, F. (2020). Belanja Online dan Jebakan Budaya Hidup Digital pada Masyarakat Milenial.Jurnal Simbolika: Research and Learning in Communication Study, 6 (2).

Siri, M., Fitriyani dan Herliana A. (2017). Analisis Sikap Pengguna Paytren Menggunakan Technology Acceptance Model. Jurnal Informatika, Vol.4 No.1.

Weng, F., Yang, Rong-Jou, Ho, Hann-Jang and Su, Hui-Mei. (2018). A TAM-Based Study of the Attitude towards Use Intention of Multimedia among School Teachers. Appl. Syst. Innov. 1, 36; doi:10.3390/asi1030036

Wijaya, R. Ariesco, Agustin, D. Andriyanti dan Nugrahani, J. Adriana. (2021). Pengaruh Perceived Usefulness dan Perceived Ease of Use Terhadap Attitude Toward Using E-Wallet pada Mahasiswa Selama Pandemi COVID-19. Prosiding Seminar Nasional Ekonomi-Bisnis pp. 146-158.

Wilson, N., Alvita, M., dan Wibisono, J. (2021). The Effect Of Perceived Ease Of Use And Perceived Security Toward Satisfaction And Repurchase Intention. Jurnal Muara Ilmu Ekonomi dan Bisnis, Vol. 5, No. 1.

Zawaideh, F. Hanna. (2017). Factors Affecting the Intention to Use e-Marketing: A case Study among Students in Jordan. International Journal of Academic Research in Accounting, Finance and Management Sciences. Vol. 7, No.1, pp. 322–328.

Downloads

Published

2023-06-13

Issue

Vol. 20 No. 1 (2023): Maret

Section

Articles

License

AKUNTABEL: Jurnal Akuntansi dan Keuangan

pISSN: 0216-7743  eISSN: 2528-1135  

is licensed under a  Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License