Branding a digital project for tourism industry through digital marketing

Sukisno S Riadi, Agus Prasojo, Aditya Permana, Andre Putra Sanjaya, Lufiyandi Supriatman

Abstract


With the introduction of advanced Internet technologies, new channels for reaching target audiences have emerged. Digital branding is now an integral component of all businesses, regardless of size or industry. The increasing importance of digital branding has altered how businesses promote their products to both existing and prospective customers. In the tourism industry, where customers have instantaneous access to information about the most recent deals and lowest prices, the need for digital branding is greater than ever. Today, digital branding is indispensable to the success of all tourism-related businesses. This paper investigates the fundamental determinants of digital branding and their significance in the tourism industry.


Keywords


Digital branding; digital marketing; internet branding; tourism; social media

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References


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DOI: https://doi.org/10.30872/abdimu.v1i2.11892

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Copyright (c) 2022 Sukisno S Riadi, Agus Prasojo, Aditya Permana, Andre Putra Sanjaya, Lufiyandi Supriatman

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