Analysis of Impulsive Buying Behavior Among Students on Tiktok Marketplace: an Islamic Economic Perspective

Abstract

This study analyzes the impulsive buying behavior of students in the Islamic Economics Program at Mulawarman University on the TikTok marketplace from an Islamic Economic perspective. Using descriptive qualitative methods with interviews, observations, and documentation techniques, the research involved four students and one religious figure as informants. The findings reveal that students' impulsive behavior is influenced by external factors such as promotions, discounts, free shipping, and influencer influence, as well as internal factors such as hedonic motivation and lack of self-control. From the Islamic Economic perspective, impulsive buying behavior falls into the categories of israf (extravagance) and tabdzir (wastefulness), which contradict the principle of hifdz al-mal (preservation of wealth) in maqasid syariah. The conclusion emphasizes the need to increase Islamic financial literacy and internalize maqasid syariah values in students' consumption lifestyle for more prudent and beneficial purchasing decisions