Pengaruh gaya hidup dan sikap konsumen terhadap keputusan pembelian

Firdatul Aini, Rifdatul Maulidiyah, Moh Firdaus Hidayanto

Abstract


Lifestyle is one of the important factors to be able to influence a purchasing decision at Cafe Gwalk, so optimizing attitudes and lifestyle developments are important things to pay attention to in order to maintain sustainable business growth in global competition. Purchasing decisions can be influenced by various factors, but the biggest influence comes from attitudes and lifestyles, as evidenced by this study through a questionnaire instrument that involved 70 respondents but who entered the criteria there were only 50 respondents from the total number of visitors who came to Cafe Gwalk at the end of November 2021. The regression model of this study was declared feasible based on the results of the F test, and carried out on the T test and it was concluded that both partially and simultaneously attitudes and lifestyle have a significant effect on purchasing decisions.


Keywords


Lifestyle; attitude; purchase decision

References


Assael. (2001). Pengaruh gaya hidup pada pembelian , 5.

Ghozali. (2009). Uji Validitas .

ADDIN Mendeley Bibliography CSL_BIBLIOGRAPHY James,St Melissa., N. C. (2011). Factor Influencing Wine Consumtion in Southern California Consumers, 23(1), 36–48.

Nugroho, S. (2003). Perilaku Konsumen : Konsep dan Implikasi untuk strategi dan Penelitian Pemasaran. Jakarta: Prenada Media.

Olson. (2010). Sikap Konsumen pada Pembelian .

Pangestu, S. D., Suryoko, S., & Si, M. (2016). PENGARUH GAYA HIDUP (LIFESTYLE) DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus pada Pelanggan Peacockoffie Semarang). PENGARUH GAYA HIDUP (LIFESTYLE) DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN (Studi Kasus Pada Pelanggan Peacockoffie Semarang), 5(4), 519–530. https://doi.org/10.14710/jab.v5i1.12725

Robbins, S. (2006). Perilaku organisasi. Jakarta: PT. Indeks Kelompok Gramedia.

Sciffman, L. a. (2007). Perilaku Konsumen. 7.

Siswanto. (2014). Pengambilan jumlah responden menggunakan rumus Slovin.

Sugiyono. (2010). Kuesioner.

Sugiyono. (2012). Metode Penelitian Bisnis. Bandung: Alfabeta.

Sutisna . (2002). Keputusan Pembelian , 3.

Sutisna. (2002). Perilaku Konsumen dan Komunikasi Pemasaran. Bandung: Remaja Rosdakarya.

Sutisna. (2005). Perilaku Konsumen dan Komunikasi Pemasaran. Bandung: Remaja Rosdakarya.

Swastha, B. d. (2000). Manajemen Pemasaran : Analisa dan Perilaku Konsumen. Yogyakarta: BPFE




DOI: https://doi.org/10.30872/jmmn.v14i1.10638

Refbacks

  • There are currently no refbacks.


Copyright (c) 2022 JURNAL MANAJEMEN

 

Indexing

 

Jurnal Manajemen is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License

 

View My Stats