Fajar, Andy, Fakultas Ekonomi dan Bisnis Universitas Mulawarman, Samarinda., Indonesia

• Vol 8, No 4 (2023): November - Articles
  Pengaruh celebrity endorsement, perceived quality dan brand awareness terhadap purchase decision
  Abstract

 

Editorial Address

Jurnal Ilmu Manajemen Mulawarman (JIMM)
Faculty of Economics and Business, Mulawarman University
Jl. Tanah Grogot No.1 Samarinda Kalimantan Timur 75119
Email: jimm.feb@gmail.com