Email this article PENGARUH GREEN PRODUCT DAN GREEN PROMOTION TERHADAP KEPUTUSAN PEMBELIAN PRODUK LAMPU LED DI SAMARINDA
Abstract
Penelitian ini bertujuan untuk mengetahui apakah Green Product dan Green Promotion berpengaruh positif dan signifikan terhadap Keputusan Pembelian.
           Penelitian ini menggunakan alat analisis regresi linier berganda dengan program SPSS versi 22. Populasi dalam Penelitian ini adalah konsumen produk lampu LED di Kota Samarinda. Sedangkan sampel yang digunakan dalam penelitian ini sebanyak 170 responden dengan teknik Non-Probability Sampling dan Metode Purposive Sampling.
           Hasil Penelitian ini menunjukkan bahwa Green Promotion dan Green Promotion berpengaruh positif dan signifikan terhadap Keputusan Pembelian.
Keywords
References
“950-2146-2-PB.Pdf.Part.â€
Ahmady, Muchlis, Ujang Sumarwan, Budi Suharjo, and Agus Maulana. 2012. “The Role of Socio-Cultural in Relationship Marketing: Case Findings on Farmers in West Java.†European Journal of Scientific Research.
“American Marketing Association.†1977. Journal of Marketing.
Anonim. 2007. “Landasan Teori Dan Kerangka Pemikiran Komunikasi Massa.â€
Arseculeratne, Dinuk, and Rashad Yazdanifard. 2013. “How Green Marketing Can Create a Sustainable Competitive Advantage for a Business.†International Business Research.
Bayley, Geoff, and Clive Nancarrow. 1998. “Impulse Purchasing: A Qualitative Exploration of the Phenomenon.†Qualitative Market Research: An International Journal.
Dunn, Alan M., Owen S. Hofmann, Brent Waters, and Emmett Witchel. 2011. “Cloaking Malware with the Trusted Platform Module.†Proceedings of the 20th USENIX Security Symposium: 395–410.
Edy Susanto, Marhamah. 2019. “済無No Title No Title.†Journal of Chemical Information and Modeling 53(9): 1689–99. http://www.com/tips/4alasan-berpindah-ke-lampu-led.
ELEKTRONIKA, MANAJEMEN PRODUKSI. 2016. “Kelebihan (Keuntungan) Memakai Lampu LED (Light Emitting Diode).†https://produksielektronik.com/kelebihan-keuntungan-memakai-lampu-led/.
Ferdinand, Prof Dr Agusty. 2016. BP Undip 2 Metode Penelitian Manajemen: Pedoman Penelitian Untuk Skripsi, Tesis Dan Disertasi Ilmu Manajemen.
Ghozali, Imam. 2006. “Ghozali, Imam. 2006. Aplikasi Analisis Multivariate Dengan Program SPSS. Semarang: Badan Penerbit UNDIP.†In Analisis Multivariate Dengan Program SPSS,.
Hawkins, Delbert I, and David L. Mothersbaugh. 2010. Publish Consumer Behavior: Building Marketing StrategyHawkins, D. I., & Mothersbaugh, D. L. (2010). Consumer Behavior: Building Marketing Strategy. Publish. Retrieved from Http://Www.Amazon.Com/Dp/0072416882.
KEPUTUSAN PEMBELIAN Survei pada Pengguna Produk Ramah Lingkungan Lampu, Dan, and Sukma Istantia Srikandi Kumadji Kadarisman Hidayat. 2016. “PENGARUH GREEN MARKETING TERHADAP CITRA MEREK.†Jurnal Administrasi Bisnis.
Kotler, P., and K. L. Keller. 2009. “Marketing Management (13th Ed.).†In Prentice Hall.,.
Kotler Philip. 2005. Manajemen Pemasaran Manajemen Pmasaran.
Kotler, Philip, and Kevin Lane Keller. 2009. Jakarta Manajemen Pemasaran Jilid 1.
Kumadji, Risna Dwi Agustin, Srikandi Kumadji, and Edy Yulianto. 2015. “DAMPAKNYA PADA KEPUTUSAN PEMBELIAN ( Survei Pada Konsumen Non-Member Tupperware Di Kota Malang ).†Jurnal Administrasi Bisnis 22(2): 37–36.
Made, Luh, Pradnyani Rahayu, Yusri Abdillah, and M Kholid Mawardi. 2017. “PENGARUH GREEN MARKETING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (Survei Pada Konsumen The Body Shop Di Indonesia Dan Di Malaysia).†Jurnal Administrasi Bisnis.
Makower, Joel, and Cara Pike. 2008. Strategies Strategies for the Green Economy : Opportunities and Challenges in the New World of Business.
Mathur, Lynette Knowles, and Ike Mathur. 2000. “An Analysis of the Wealth Effects of Green Marketing Strategies.†Journal of Business Research.
Meffert, Heribert et al. 2012. “Zukunftsperspektiven Des Marketing.†In Marketing,.
Mendleson, Nicola, and Michael Jay Polonsky. 1995. “Using Strategic Alliances to Develop Credible Green Marketing.†Journal of Consumer Marketing.
Murray, K. B., and J. B. Montanari. 1986. “Strategic Management of the Socially Responsible Firm: Integrating Management and Marketing Theory.†Academy of Management Review.
Palwa, Ariyanto. 2014. Pengaruh Green Marketing Terhadap Keputusan Pembelian Yang Dimediasi Minat Beli (Studi Pada Pelanggan The Body Shop Di Plaza Ambarkumo Yogyakarta.
Peter, J. P., and J. C Olson. 1999. “Consumer Behavior and Marketing Strategy.†London: McGraw-Hill.
Polonsky, Michael. 1994. “An Introduction To Green Marketing.†Electronic Green Journal.
Polonsky, Michael Jay. 2017. “Green Marketing.†In Sustainable Solutions: Developing Products and Services for the Future,.
Prakash, Aseem. 2002. “Green Marketing, Public Policy and Managerial Strategies.†Business Strategy and the Environment.
Pride, William M. & Ferrel, O.C. 2014. MARKETING. 2016 Editi. United States of America: Cengage Learnig. http//www.cengage.com/global.
Priyatno, Duwi. 2010. “Teknik Mudah Dan Cepat Melakukan Analisis Data Penelitian Dengan SPSS Dan Tanya Jawab Ujian Pendadaran.†Yogyakarta: Gava Media.
Prothero, Andrea. 1998. “ENVIRONMENTAL MARKETING MANAGEMENT: MEETING THE GREEN CHALLENGE by Ken Peattie, 1995. Pitman Publishing, x + 309 Pp, £36.00 (Hbk) ISBN 0 273 60279 9.†Business Strategy and the Environment.
Rex, Emma, and Henrikke Baumann. 2007. “Beyond Ecolabels: What Green Marketing Can Learn from Conventional Marketing.†Journal of Cleaner Production.
Roozen, Irene T.M., and Patrick de Pelsmacker. 1998. “Attributes of Environmentally Friendly Consumer Behavior.†Journal of International Consumer Marketing.
Schaefer, Anja, and Andrew Crane. 2005. “Addressing Sustainability and Consumption.†Journal of Macromarketing.
Selipan. 2018. “Alasan Berpindah Ke Lampu LED.†http://www.com/tips/4-alasan-berpindah-ke-lampu-led.
Smith, J. Brock. 1998. “Buyer-Seller Relationships: Similarity, Relationship Management, and Quality.†Psychology and Marketing.
sugiyono. 2014. “Metode Penelitian.†Metode Penelitian.
Tiwari, Sandeep, Durgesh Mani Tripathi, Upasana Srivastava, and P K Yadav. 2011. “Green Marketing - Emerging Dimensions.†Journal of Business Excellence.
Wibowo, Buddi. 2002a. “Green Consumerism Dan Green Marketing: Perkembangan Perilaku Konsumen Dan Pendekatan Pemasaran.†Usahawan.
———. 2002b. “Green Consumerism Dan Green Marketing: Perkembangan Perilaku Konsumen Dan Pendekatan Pemasaran.†Usahawan 6: 12–15.
Wikipedia. 2010. “Manajemen Kualitas, SDM, Produksi Dan Operasional Pada Manufakturing Elektronik.†http://wikipedia.com.manajemenkualitasdanmanufakturing.org.
———. 2017. “Arti Kata & Definisi Menurut Ahli Lampu LED Adalah Diode Pancaaaran Cahaya.†http://www.wikipedia.com/definisi-lampu-led.
Zakky. 2018. “Pengertian Instrumen Penelitian Menurut Para Ahli (Arikunto, Sugiyono, Dkk).†Zona Referensi.
“950-2146-2-PB.Pdf.Part.â€
Ahmady, Muchlis, Ujang Sumarwan, Budi Suharjo, and Agus Maulana. 2012. “The Role of Socio-Cultural in Relationship Marketing: Case Findings on Farmers in West Java.†European Journal of Scientific Research.
“American Marketing Association.†1977. Journal of Marketing.
Anonim. 2007. “Landasan Teori Dan Kerangka Pemikiran Komunikasi Massa.â€
Arseculeratne, Dinuk, and Rashad Yazdanifard. 2013. “How Green Marketing Can Create a Sustainable Competitive Advantage for a Business.†International Business Research.
Bayley, Geoff, and Clive Nancarrow. 1998. “Impulse Purchasing: A Qualitative Exploration of the Phenomenon.†Qualitative Market Research: An International Journal.
Dunn, Alan M., Owen S. Hofmann, Brent Waters, and Emmett Witchel. 2011. “Cloaking Malware with the Trusted Platform Module.†Proceedings of the 20th USENIX Security Symposium: 395–410.
Edy Susanto, Marhamah. 2019. “済無No Title No Title.†Journal of Chemical Information and Modeling 53(9): 1689–99. http://www.com/tips/4alasan-berpindah-ke-lampu-led.
ELEKTRONIKA, MANAJEMEN PRODUKSI. 2016. “Kelebihan (Keuntungan) Memakai Lampu LED (Light Emitting Diode).†https://produksielektronik.com/kelebihan-keuntungan-memakai-lampu-led/.
Ferdinand, Prof Dr Agusty. 2016. BP Undip 2 Metode Penelitian Manajemen: Pedoman Penelitian Untuk Skripsi, Tesis Dan Disertasi Ilmu Manajemen.
Ghozali, Imam. 2006. “Ghozali, Imam. 2006. Aplikasi Analisis Multivariate Dengan Program SPSS. Semarang: Badan Penerbit UNDIP.†In Analisis Multivariate Dengan Program SPSS,.
Hawkins, Delbert I, and David L. Mothersbaugh. 2010. Publish Consumer Behavior: Building Marketing StrategyHawkins, D. I., & Mothersbaugh, D. L. (2010). Consumer Behavior: Building Marketing Strategy. Publish. Retrieved from Http://Www.Amazon.Com/Dp/0072416882.
KEPUTUSAN PEMBELIAN Survei pada Pengguna Produk Ramah Lingkungan Lampu, Dan, and Sukma Istantia Srikandi Kumadji Kadarisman Hidayat. 2016. “PENGARUH GREEN MARKETING TERHADAP CITRA MEREK.†Jurnal Administrasi Bisnis.
Kotler, P., and K. L. Keller. 2009. “Marketing Management (13th Ed.).†In Prentice Hall.,.
Kotler Philip. 2005. Manajemen Pemasaran Manajemen Pmasaran.
Kotler, Philip, and Kevin Lane Keller. 2009. Jakarta Manajemen Pemasaran Jilid 1.
Kumadji, Risna Dwi Agustin, Srikandi Kumadji, and Edy Yulianto. 2015. “DAMPAKNYA PADA KEPUTUSAN PEMBELIAN ( Survei Pada Konsumen Non-Member Tupperware Di Kota Malang ).†Jurnal Administrasi Bisnis 22(2): 37–36.
Made, Luh, Pradnyani Rahayu, Yusri Abdillah, and M Kholid Mawardi. 2017. “PENGARUH GREEN MARKETING TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN (Survei Pada Konsumen The Body Shop Di Indonesia Dan Di Malaysia).†Jurnal Administrasi Bisnis.
Makower, Joel, and Cara Pike. 2008. Strategies Strategies for the Green Economy : Opportunities and Challenges in the New World of Business.
Mathur, Lynette Knowles, and Ike Mathur. 2000. “An Analysis of the Wealth Effects of Green Marketing Strategies.†Journal of Business Research.
Meffert, Heribert et al. 2012. “Zukunftsperspektiven Des Marketing.†In Marketing,.
Mendleson, Nicola, and Michael Jay Polonsky. 1995. “Using Strategic Alliances to Develop Credible Green Marketing.†Journal of Consumer Marketing.
Murray, K. B., and J. B. Montanari. 1986. “Strategic Management of the Socially Responsible Firm: Integrating Management and Marketing Theory.†Academy of Management Review.
Palwa, Ariyanto. 2014. Pengaruh Green Marketing Terhadap Keputusan Pembelian Yang Dimediasi Minat Beli (Studi Pada Pelanggan The Body Shop Di Plaza Ambarkumo Yogyakarta.
Peter, J. P., and J. C Olson. 1999. “Consumer Behavior and Marketing Strategy.†London: McGraw-Hill.
Polonsky, Michael. 1994. “An Introduction To Green Marketing.†Electronic Green Journal.
Polonsky, Michael Jay. 2017. “Green Marketing.†In Sustainable Solutions: Developing Products and Services for the Future,.
Prakash, Aseem. 2002. “Green Marketing, Public Policy and Managerial Strategies.†Business Strategy and the Environment.
Pride, William M. & Ferrel, O.C. 2014. MARKETING. 2016 Editi. United States of America: Cengage Learnig. http//www.cengage.com/global.
Priyatno, Duwi. 2010. “Teknik Mudah Dan Cepat Melakukan Analisis Data Penelitian Dengan SPSS Dan Tanya Jawab Ujian Pendadaran.†Yogyakarta: Gava Media.
Prothero, Andrea. 1998. “ENVIRONMENTAL MARKETING MANAGEMENT: MEETING THE GREEN CHALLENGE by Ken Peattie, 1995. Pitman Publishing, x + 309 Pp, £36.00 (Hbk) ISBN 0 273 60279 9.†Business Strategy and the Environment.
Rex, Emma, and Henrikke Baumann. 2007. “Beyond Ecolabels: What Green Marketing Can Learn from Conventional Marketing.†Journal of Cleaner Production.
Roozen, Irene T.M., and Patrick de Pelsmacker. 1998. “Attributes of Environmentally Friendly Consumer Behavior.†Journal of International Consumer Marketing.
Schaefer, Anja, and Andrew Crane. 2005. “Addressing Sustainability and Consumption.†Journal of Macromarketing.
Selipan. 2018. “Alasan Berpindah Ke Lampu LED.†http://www.com/tips/4-alasan-berpindah-ke-lampu-led.
Smith, J. Brock. 1998. “Buyer-Seller Relationships: Similarity, Relationship Management, and Quality.†Psychology and Marketing.
sugiyono. 2014. “Metode Penelitian.†Metode Penelitian.
Tiwari, Sandeep, Durgesh Mani Tripathi, Upasana Srivastava, and P K Yadav. 2011. “Green Marketing - Emerging Dimensions.†Journal of Business Excellence.
Wibowo, Buddi. 2002a. “Green Consumerism Dan Green Marketing: Perkembangan Perilaku Konsumen Dan Pendekatan Pemasaran.†Usahawan.
———. 2002b. “Green Consumerism Dan Green Marketing: Perkembangan Perilaku Konsumen Dan Pendekatan Pemasaran.†Usahawan 6: 12–15.
Wikipedia. 2010. “Manajemen Kualitas, SDM, Produksi Dan Operasional Pada Manufakturing Elektronik.†http://wikipedia.com.manajemenkualitasdanmanufakturing.org.
———. 2017. “Arti Kata & Definisi Menurut Ahli Lampu LED Adalah Diode Pancaaaran Cahaya.†http://www.wikipedia.com/definisi-lampu-led.
Zakky. 2018. “Pengertian Instrumen Penelitian Menurut Para Ahli (Arikunto, Sugiyono, Dkk).†Zona Referensi.
DOI: https://doi.org/10.29264/jimm.v5i1.7667
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