Pengaruh experiential marketing dan kualitas pelayanan serta kepuasan konsumen terhadap loyalitas konsumen
Abstract
Keywords
References
Kotler, dan Keller. (2012). Manajemen Pemasaran. Edisi 12. Jakarta: Erlangga
Kotler and Gary Armstrong. (2012). Prinsip-prinsip pemasaran. Edisi 13. Jilid 1 Jakarta : Erlangga.
Kotler and Kevin Lane Keller, 2016. Marketing Managemen, 15th Edition, Pearson Education,Inc
Schmitt, Bernd H. (1999). Experiential Marketing. Journal of Marketing Management. Vol.15. ISSN0267-257X/99/010053.
DOI: https://doi.org/10.29264/jimm.v6i4.7537
Refbacks
- There are currently no refbacks.
Copyright (c) 2021 Jurnal Ilmu Manajemen Mulawarman (JIMM)
Jurnal Ilmu Manajemen Mulawarman (JIMM)
Faculty of Economics and Business, Mulawarman University
Jl. Tanah Grogot No.1 Samarinda Kalimantan Timur 75119
Email: jimm.feb@gmail.com