Pengaruh Visual Merchandising Terhadap Positive Emotion dan Impulse Buying Pada Konsumen Zoya Lembuswana Samarinda

Regina Puspa Fatma, Rahmawati Rahmawati, Irsan Tricahyadinata

Abstract


Penelitian ini bertujuan untuk mengetahui pengaruh dari visual merchandising terhadap positive emotion dan impulse buying pada konsumen Zoya Lembuswana Samarinda. Pengumpulan data menggunakan metode purposive sampling. Populasi dalam penelitian ini adalah konsumen Zoya yang ada di Samarinda, dengan total sampel sebanyak 110 responden. Data yang diperoleh dianalisis menggunakan teknik analisis PLS (Partial Least Square) menggunakan SmartPLS versi 3.27. Hasil penelitian ditemukan bahwa visual merchandising berpengaruh positif dan tidak signifikan terhadap impulse buying, visual merchandising berpengaruh positif dan signifikan terhadap positive emotion. Sedangkan positive emotion berpengaruh positif dan signifikan terhadap impulse buying.

Keywords


visual merchandising; positive emotion; impulse buying

References


Abdillah, W., & Jogiyanto, H. M. (2009). Konsep Dan Aplikasi PLS (Partial Least Square) Untuk Penelitian Empiris. Yogyakarta: Badan Penerbit Fakultas Ekonomi Dan Bisnis UGM.

Agdayemawer, Anuja & Mahesh Kumar. (2017) “Impact Of Visual Merchandising On Consumers Buying Choice With Reference To Reliance Fresh” International Journal of Management, IT & Engineering, Vol.7, ISSN: 2249-0558.

Aprilliani, Rina & Khuzaini. (2017). “Pengaruh Price Discount, Positive Emotion dan In-Store Stimuli Terhadap Impulse Buying.” Jurnal Ilmu dan Riset Manajemen, Vol.6, No. 6, Juni 2017, ISSN : 2461-0593.

Bashar, Abu & Ahmad, Irshad. (2016). “Visual Merchandising and Consumer Impulse Buying Behavior an Empirical study of Delhi & NCR.” International Journal of Retail Management & Research (IJEMR), Vol.2, Issue 4 Dec 31-41, ISSN 2277-4750.

Ebster, C., and Garaus, M. (2011). “Store Layout and Visual Merchandising”. New-York: Business Expert Press.

Gunawan, Olivia. (2012). “Pengaruh Visual Merchandising Dan Sales Promotion Terhadap Impulse Buying Behaviour Yang Di Mediasi Impulse Buying Tendency Pada “Etude House” Grand City Mall Di Surabaya.”

Hijabina. 2015. “Kisah Pendirian Brand Busana Muslim Zoya”. Diakses Pada 2 April 2018.

Hyun Hee Park, Jung Ok Jeon and Pauline Sullivan. (2015). “How does visual merchandising in fashion retail stores affect consumers brand attitude and purchase intention?” The International Review of Retail, Distribution, and Consumer Research. Vol.25, No.1, 87-104.

Kaur, Arshdeep. & Ruch Jain. (2016). “The Impact Of Visual Merchandising On Impulse Buying Behaviour In Organised Retail Stores.” International Journal of Engineering, Management & Medical Research (IJEMMR), Vol-2, Issue-4, April - 2016.

Khuram L. Bhatti & Seemab Latif. (2014). “The Impact Of Visual Merchandising on Cunsomer Impulse Buying Behavior.” Eurasian Journal of Business and Management, 2(1), 2014, 24-35.

Mehta, N., and P. Chugan. (2013). “The Impact of Visual Merchandising on Impulse Buying Behavior of Consumer: A Case from Central Mall of Ahmedabad India” Universal Journal of Management 1 (2): 76-82

Naentiana, Putu Vera & Putu Yudi Setiawan. (2014). “Peran Positive Emotion dalam Memediasi Pengaruh Hedonic Shopping Value Terhadap Impulse Buying (Studi Kasus: Mall Bali Galeria)”.

Pancaningrum, Erminati. (2017). ”Visual Merchandise dan Atmosfer Toko: Pengaruhnya Terhadap Keputusan Pembelian Impuls.” JIEP-Vol.17, No 1 Maret 2017, ISSN (P) 1412-2200, E-ISSN 2548-1851.

Prasad, Arun K. & SC Vetrivel. (2016). “An Empirical Study on Visual Merchandising and Its Impact on Cunsomer Buying Behaviour” IOSR Journal of Business and Management (IOSR-JBM), Vol.18, E-ISSN : 2278-487X, P-ISSN 2319-7668, PP 08-14.

Putra, Brian Permana & Mudiantono. (2014). “Analisis Pengaruh Promosi, Emosi Positif, dan Store Environment terhadap Perilaku Impulse Buying.” Diponegoro Journal of Management, Vol.3, No. 4, Tahun 2014, Hal. 1-11, ISSN (online): 2337-3792.

Semuel, H. (2005). Respons Lingkungan Berbelanja Sebagai Stimulus Pembelian Tidak Terencana pada Toko Serba Ada (Toserba), Jurnal Manajemen dan Kewirausahaan, 7 (2), 152-170.

Solimun. (2010). Analisis Multivariat Pemodelan Struktural Metode Partial Least Square- PLS. Malang: CV. Citra.

Sudarsono, Jovita Guntara. (2017). “Pengaruh Visual Merchandising terhadap Impulse Buying melalui Positive Emotion Pada Zara Surabaya.” Jurnal Manajemen Pemasaran, Vol.11, No.1, April 2017, ISSN 1907-235X.

Sugiyono. (2010). Metode Penelitian Pendidikan Pendekatan Kuantitatif, kualitatif, dan R&D. Bandung: Alfabeta.

Sumeisey, Gisela Maria. (2014). “The Effect of Visual Merchandising on Consumer Impulse Buying Behavior at The Executive Store Manado.” Jurnal EMBA, Vol.2 No. 3 September 2014, Hal. 1413-1423.

Wiyono, G. (2011). Merancang penelitian Bisnis dengan alat analisis SPSS 17.0 dan SmartPLS 2.0. Yogyakarta: UPP STIM YKPN.




DOI: https://doi.org/10.29264/jimm.v4i4.4791

Refbacks

  • There are currently no refbacks.


Copyright (c) 2020 Jurnal Ilmu Manajemen Mulawarman (JIMM)

Crossref logo 

Editorial Address

Jurnal Ilmu Manajemen Mulawarman (JIMM)
Faculty of Economics and Business, Mulawarman University
Jl. Tanah Grogot No.1 Samarinda Kalimantan Timur 75119
Email: jimm.feb@gmail.com