Email this article The effect of green product toward housing purchase decision study of balikpapan regency
Abstract
ABSTRAK
Studi ini menganalisis dengan menggunakan sampel 191 konsumen dari 402 populasi warga atau konsumen di Balikpapan Regency dalam kurun waktu 2 tahun terakhir dengan menggunakan teknik purpose sampling. Tujuan dari penelitian ini adalah untuk mencari bukti empiris tentang pengaruh lima indikator variable independen, yaitu Green Product yang terdiri dari Green Product, Green Durability Product, Green Desain, Green Value, Green Usefullnes serta satu variabel dependen purchase decision. Alat yang digunakan dalam penelitian ini adalah regresi linier berganda. Hasil penelitian menunjukkan: (1) Green Product berpengaruh positif signifikan terhadap Purchase Decision.Keywords
References
Andella, Rizki. (2017) Pengaruh Bauran Pemasaran dan Ekuitas Merk Terhadap Purchase Decision. Jurnal Ilmu dan riset Manajemen Vol. 6, No 9.
Ashari dan Purbayu, Budi Santoso. 2005. Analisis statistic dengan Microsoft exel dan SPSS. Yogyakarta.
Bhalerao, Vaibhav, Ramesh dan Deshmukh, Anand. Green marketing: Greening the 4 Ps of Marketing. International Journal of Knowledge and Research in Management & E-Commerce Vol.5, Issue 2, April, 2015
Charter, M. 1992. Greener Marketing: A Responsible Approach to Businessi. Greenleaf: Sheffield.
Etta, Mamang dan Sopiah. 2013. Perilaku konsumen. Andioffset. Yogyakarta
Ferdinand, Augusty. (2014). Metode Penelitian Manajemen, Semarang, Badan Penerbit Universitas Diponegoro
Ghozali, I. 2011. Aplikasi Analisis Multivariate Dengan Program IBM SPSS 19. (Edisi Kelima.) Universitas Diponegoro. Semarang.
Hashem, Tareq dan Al-Rifai, Nahla, (2011). The influence of applying Green marketing mix by chemical industries companies in three Arab States in West Asia on consumer's mental image. International Journal of Business and Social Science Vol. 2 No. 3 Special issue
Hello, Ghada Mohiuddin dan Momani, Naill Mohammad (2014). Green marketing And Its Relationship To The Purchase Decision: An Empirical Study On Students From King Abdul Aziz University In Jeddah. Journal of Arts, Science & Commerce Vol-V, Issue-2
Kotler, Philip dan G. Armstrong. 2008. Prinsip-prinsip Pemasaran, Edisi 12. Erlangga: Jakarta
Kotler, Philip and Keller, Kevin Lane 2012. Marketing Management ed-14. Pearson Education, Inc., publishing as Prentice Hall, One Lake Street, Upper Saddle River,New Jersey 07458.
Kotler, Philip 2009. Manajemen Pemasaran. Erlangga. Jakarta
Lozada, H.R. 2000. Ecological Sustainability and Marketing Strategy: Review and Implication. Seton Hall University.
Mahmoud, Thoria, Omer. Ibrahim, Balal, Siddig. Dan Bleady, Abbas. The Influence of Green marketing Mix on Purchase Intention: The Mediation Role of Environmental Knowledge. International Journal of Scientific & Engineering Research, Volume 8, Issue 9, September-2017 ISSN 2229-5518
Manongko, Allen A. CH. 2011. “Green marketing Dan Pengaruhnya Terhadap Purchase Decision Melalui Minat Membeli Produk Organik (Studi Pada Pelanggan Produk Organik di Kota Manado)”, Tesis. Malang: Universitas Brawijaya.
Moekijat. 2000. Kamus Manajemen. Mandar Maju. Bandung.
Parlan, Agnes Viani. (2016). The Effect Of Green marketing Mix On Purchase Decision And Customer Satisfaction (Study On Independent Consultant Of JAFRA Cosmetics Indonesia In Malang). Jurnal Administrasi Bisnis (JAB) Vol. 39, No.1
Queensland Government, 2002. Green marketing- The Competitive Advantage of Suistainability. www.epa.qld.gov.au/sustainable_industries.
Saladin, Djaslim. 2003, Manajemen Pemasaran. Linda Karya. Bandung.
Setiadi, Nugroho. 2010. Perilaku Konsumen: Perspektif Kontemporer Pada Motif, Tujuan, dan Keingina Konsumen. Kencana Prenada Media. Jakarta.
Sumarwan, Ujang, A.G, Prihartono, A.W Sumarlin, D.A. Mamahit, E. Purnomo Hadi, J. Hasan, M. Ahmady, R. Wulandari, T. Haryono. 2012. Riset Pemasaran dan Konsumen, Seri 2. Bogor: PT Penerbit IPB Press
Shaputra, Rizky Kharismawan. 2013. Penerapan Green marketing Pada Produk Kosmetik. Jurnal Ilmiah Ilmu-Ilmu Ekonomi dan Bisnis. 7(3)
Singh, P. B. & Pandey, Kamal K. 2012. Green marketing: Policies and Practices for Sustainable Development. A Journal of Management. 5(1)
Sivesan, S., Achchuthan, S. & Umanakenan, K., Green marketing Practices and Customer Satisfaction: A Special Reference to Leather Goods. Global Journal of Management and Business Research Accounting and Auditing. 13(3)
Solaiman, Mohammad. Osman, Abdullah. Suberi, Mohd. 2015. Green marketing: A Marketing Mix Point of View. International Journal of Business and Technopreneurship Volume 5, No. 1, Feb 2015 [87-98]
Sugiyono. (2013). Statistika untuk Penelitian. CV. Albeta : Bandung.
Supriadi, Bambang. Astuti, Widji. Firdiansyah, Achmad. 2017. Green Product And Its Impact on Customer Satisfaction. IOSR Journal of Business and Management (IOSR-JBM) Volume 19, Issue 8. Ver. III.
Swastha, Basu & Irawan. 2008. Menejemen Pemasaran Modern. Cetakan Ketujuh. Penerbit LIBERTY : Yogyakarta
Tan, Erwin Rediono, 2011. Faktor Harga, Promosi, & Pelayanan Terhadap Keputusan Konsumen Untuk Belanja di Alfamart Surabaya. ISSN 1978-4724 jurnal Kewirausahawan vol. 5 (2), Desember 2011.
Tiwari, Sandeep, Durgesh Mani Tripati, Upsana Srivasta, and PK. Yadav. 2011. Green marketing –Emerging Dimension. Journal of Business Excellence. 4: 9-11.
Yang, Yi Chang. 2017. Consumer Behavior towards Green Products. Journal of Economics, Business and Management, Vol. 5, No. 4
Yudaruddin, Rizky. (2014). Statistik Ekonomi: Aplikasi dengan Program SPSS Versi 20. Interpena : Yogyakarta.
DOI: https://doi.org/10.29264/jimm.v4i3.4726
Refbacks
- There are currently no refbacks.
Copyright (c) 2020 Jurnal Ilmu Manajemen Mulawarman (JIMM)
Editorial Address
Jurnal Ilmu Manajemen Mulawarman (JIMM)
Faculty of Economics and Business, Mulawarman University
Jl. Tanah Grogot No.1 Samarinda Kalimantan Timur 75119
Email: jimm.feb@gmail.com