PENGARUH ELECTRONIC WORD OF MOUTH, KUALITAS PELAYANAN DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN FROZENTO ICE CREAM DI SAMARINDA
DOI:
https://doi.org/10.29264/jimm.v4i3.4411Keywords:
Electronic Word of Mouth, Kualitas Pelayanan, Persepsi Harga, dan Keputusan pembelianAbstract
Chiquita Michel Debora Wayong. Pengaruh Electronic Word Of Mouth, Kualitas Pelayanan dan Persepsi Harga Terhadap Keputusan Pembelian Frozento Ice Cream di Samarinda. Pembimbing: Jusuf Kuleh dan Sri WahyuniReferences
DAFTAR PUSTAKA
Aaker. 2008. Managemen Ekuitas Merek, ahli bahasa Aris Ananda. Mitra Utama. Jakarta.
Abdillah, W., dan J. Hartono. 2015. Partial Least Square (PLS). Penerbit Andi. Yogyakarta.
Ghozali, Imam. 2014. Structural Equation Modeling, Metode Alternatif dengan Partial Least Square (PLS). Edisi 4. Semarang : Badan Penerbit Universitas Diponegoro.
Goyette, I., Ricard,L.,Bergeron,J. And Marticotte, F (2010). e-WOM Scale: Word-of-Mouth Measurement Scale for a service Context, Canadian Journal of Aministrative Sciences,27(1),5-23.
Hamidah siti, dan Desi Anita.2013.”Analisis Persepsi Citra Merek, Desain, Fitur dan Pengaruhnya Terhadap Keputusan Pembelian Produk Handphone Samsung Berbasis Android (Studi Kasus STIE Pelita Indonesia)”.Jurnal Ekonomi.Vol.21.No.4.
Jalilvand, M. R. and Samiei, N. (2012). The effect of electronic word-of-mouth on brand image and purchase intention an empirical study in the automobile industry in Iran. Journal of Marketing Inteligence and planning, Vol. 30, No. 4, pp. 460-476.
Jansen, Bernard.J and Mimi Zhang. 2009. Twitter power: tweets as electronic word-of-mouth. Journal of The American Society for Information Science and Technology, Vol 60. Page 2169-2188.
Koentjoro, Eunis Madah dan Hartono Subagio. 2013. Pengaruh Service Quality Terhadap Customer Satisfaction di Coffee Bean Galaxy Mall Surabaya. Jurnal Manajemen Pemasaran Petra Vol. 1 No. 2.
Kotler, Philip & Gary Armstrong. 2016. Principle Of Marketing, 16th edition. New Jersey: Pearson Prentice Hall.
Peter, J. P. & Olson. 2014. Perilaku Konsumen & Strategi Pemasaran. Jakarta: Salemba Empat
Sulastiyono, A. 2011. Seri Manajemen Usaha Jasa Sarana Pariwisata dan Akomodasi : Manajemen Penyelenggara Hotel. Bandung : CV Alfabeta.
Tjiptono, F. 2008. Strategi Pemasaran: Edisi 3. Yogyakarta : Andi Offset
Tjiptono, F. 2012. Strategi Pemasaran. Andi Offset, Yogyakarta.
