PENGARUH ELECTRONIC WORD OF MOUTH, KUALITAS PELAYANAN DAN PERSEPSI HARGA TERHADAP KEPUTUSAN PEMBELIAN FROZENTO ICE CREAM DI SAMARINDA

Chiquita Michel Debora Wayong, Jusuf Kuleh, Sri Wahyuni

Abstract


Chiquita Michel Debora Wayong. Pengaruh Electronic Word Of Mouth, Kualitas Pelayanan dan Persepsi Harga Terhadap Keputusan Pembelian Frozento Ice Cream di Samarinda. Pembimbing: Jusuf Kuleh dan Sri Wahyuni

Keywords


Electronic Word of Mouth, Kualitas Pelayanan, Persepsi Harga, dan Keputusan pembelian

References


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DOI: https://doi.org/10.29264/jimm.v4i3.4411

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