Pengaruh persepsi nilai dan persepsi risiko serta gaya hidup terhadap minat beli pengguna produk
DOI:
https://doi.org/10.30872/jimm.v8i4.12785Keywords:
Persepsi nilai, persepsi risiko, gaya hidup, minat beliAbstract
Tujuan dari penelitian ini adalah untuk menganalisis dan menjelaskan Pengaruh Persepsi Nilai dan Persepsi Risiko Serta Gaya Hidup Terhadap Minat Beli Pengguna Produk Thrift Fashion di Kota Samarinda. Populasi dalam penelitian ini masyarakat yang membeli dan memakai produk thrift fashion di Kota Samarinda, Kalimanta Timur. Teknik pengambilan sampel menggunakan pendekatan non-probability sampling jenis purposive sampling. Dengan jumlah sample sebanyak 119 orang. Teknik pengumpulan data menggunakan Kuesioner. Analisis dilakukan dengan mengunakan Statistical Program for Social Science (SPSS) dengan aplikasi SPSS versi 26.Hasil penelitian ini menunjukkan bahwa pengaruh persepsi nilai berpengaruh positif dan signifikan terhadap minat beli; pengaruh persepsi risiko berpengaruh negatif dan tidak signifikan terhadap minat beli; pengaruh gaya hidup berpengaruh positif dan signifikan terhadap minat beli.
References
Abu bakar, R. (2018). Manajeman Pemasaran (S. Mahdi (ed.); Edition 1). Alfabeta,CV.
Anggoro, W. (2016). Peran Persepsi Nilai (Perceived Sacrifice, Monetary Value, Convenience Value, Emotional Value, dan Social Value) Terhadap Kepercayaan dan Minat Beli Ulang Pada Toko Lazada di Indonesia. 1–18.
Apupianti, I. N., Sumarwan, U., & Tinaprilla, N. (2019). Influences of Shopping Life Style And Reference Groups Towards Purchase Intention Of Preloved Fashion. 5(3), 252–262.
Ariyanti, K., & Iriani, S. S. (2014). Pengaruh Persepsi Nilai dan Persepsi Resiko Terhadap Niat Beli Kosmetik Organik. Jurnal Ilmu Manajemen, 2(4), 1186–1196.
Ashoer, M., & Said, S. (2020). " The Impact of Perceived Risk on Consumer Purchase Intention in Indonesia ; A Social Commerce Study ".
Assauri, S. (2013). Strategic Marketing Sustaining Lifetime Customer Value (Fajargrafika09@yahoo.co.id (ed.); 2nd ed.). PT.RajaGrafindo Persada.
Astari, M., & Hadikusuma Ramadan, Z. (2022). Persepsi Orang Tua Terhadap Pembelajaran Daring di Masa Pandemi Covid-19 di Sekolah Dasar. Jurnal Basicedu,6(1),230–241.
Bella, N., Shahnaz, F., Manajemen, J., Ekonomi, F., Semarang, U. N., & Artikel, I. (2016). Faktor yang mempengaruhi minat beli konsumen di toko online. 389–399.
Dam, T. C. (2020). Influence of Brand Trust, Perceived Value on Brand Preference and Purchase Intention. Journal of Asian Finance, Economics and Business, 7(10), 939–947. https://doi.org/10.13106/jafeb.2020.vol7.no10.939
Dwiastuti, R., Shinta, A., & Isaskar, R. (2012). Ilmu Perilaku Konsumen (T. U. Press (ed.); Pertama). Universitas Brawijaya Press (UB Press).
Fadli, Z., Februadi, A., Senalasari, W., & Kunci, K. (2021). Mengukur Tingkat Persepsi Risiko Konsumen Terhadap Produk Pakaian Bekas. 4–5.
Ferdinand, P. A. (2014). Metode Penelitian Manajeman Pedoman Penelitian Untuk Penulisan Skripsi, Tesis, dan Disertasi (Edisi 5). Badan Penerbit Universitas Diponegoro.
Haekal, A., & Widjajanta, B. (2016). Pengaruh Kepercayaan Dan Persepsi Risiko Terhadap Minat Membeli Secara Online Pada Pengunjung Website Classifieds Di Inonesia. Journal of Business Management Education (JBME), 1(1), 183–195. https://doi.org/10.17509/jbme.v1i1.2287
Hajiha, A., Ghaffari, F., & Tehrani, N. G. (2010). A study of the role of perceived risk and user characteristics in internet purchase intention. World Academy of Science, Engineering and Technology, 66(6), 43–47. https://doi.org/10.5281/zenodo.1055222
Hanaysha, J. R. (2018). Customer retention and the mediating role of perceived value in retail industry. The Eletronic Library, 34(1), 1–5.
Hidayat, A. T., Elita, F. M., & Setiaman, A. (2012). Hubungan Antara Atribut Produk Dengan Minat Beli Konsumen. 1(1), 1–14.
Indrasari, D. M. (2019). Pemasaran Dan Kepuasan Pelanggan (Pertama). Unitomo Press.
Jusuf, D. I. (2018). Perilaku Konsumen di Masa Bisnis Online (Arie Pramesta (ed.); Edisi 1). Penerbit Andi.
Kamaluddin, M. (2018). Pengaruh Gaya Hidup Terhadap Minat Beli Konsumen Dalam Berbelanja Online (Studi Kasus Pada Mahasiswa STIE BIMA). Jurnal Akbar Juara, 11(1), 1–5.
Keller, K. (2021). Intisari Manajeman Pemasaran Kotler Keller (Ari Pramesta (ed.); edisi keen). ANDI (Anggota IKAPI).
Kholik, A., Maulida, S., Suganda, A. D., Hanika, I. M., & Ismainar, H. (2020). Perilaku Konsumen Ruang Lingkup dan Konsep Dasar (M. Dr.Udin Saripudin, MA & Elan Jaelani, SH. (ed.); 1st ed.). Widina Bhakti Persada Bandung.
Khotimah, H., Khafid, M., & Pujiati, A. (2016). Sikap Konsumen Dan Gaya Hidup Mahasiswa Dalam Keputusan Pembelian Produk Fashion Melalui Minat Beli. Journal of Economic Education, 5(2), 110–121.
Kim, I., Jung, H. J., & Lee, Y. (2021). Consumers ’ Value and Risk Perceptions of Circular Fashion : Comparison between Secondhand , Upcycled , and Recycled Clothing.
Kotler, & Keller. (2009). Manajeman Pemasaran (S. E. Adi Maulana & M. M. Wibi Hardani (eds.); edition 13). Erlangga.
Kotler, P., & Armstrong, G. (2016). Principles of Marketing 16e Global Edition (S. Wall & M. Gaffney (eds.); 16th ed.). Pearson Education © 2016.
Kotler, P., & Armstrong, G. (2018). Principles of Marketing 17e Global Edition (L. Albelli & S. Jackson (eds.); 17th ed.). Pearson Education © 2018.
Kotler, P., & Keller, K. L. (2012). Marketing Management 14th (Y. Sally, S. Eric, SabellaMelissa, A. Elisa, S. Ashley, B. Kierra, & S. Elizabeth (eds.)). Prentice Hall, One Lake Street, Upper Saddle River, New Jersey 07458.
Kotler, P., & Keller, K. L. (2016). Marketing Management, 15th edition (S. Wall, M. Gaffney, E. Adams, S. Jackson, & S. Ukil (eds.); 15th editi). Pearson Education, Inc. © 2016.
Kurniawan, G. (2020). Perilaku Konsumen Dalam Membeli Produk Beras Organik Melalui Ecommerce (1st ed.). Mitra Abisatya.
Kusuma, E. J. W. (2017). Peran Citra Merek, Persepsi Harga, Persepsi Risiko Terhadap Minat Beli Produk Smartphone Merek Xiaomi Ende. Jurnal Manajemen Dan Bisnis,88,309-352. file:///C:/Users/USER/Downloads/4169-9764-1-SM.pdf
Lita, R. P., Meuthia, M., Alfian, H., & Dewi, D. S. (2020). Perceived Packaging, Perceived Value, Perceived Quality dan Purchase Intention pada Tenun Kubang di Kabupaten Lima Puluh Kota. Jurnal Samudra Ekonomi Dan Bisnis, 12(1), 46–61. https://doi.org/10.33059/jseb.v12i1.2418
Mariah, M., & Nurbaiti, D. (2019). Pengaruh persepsi online store dan offline store pada persepsi nilai dan dampaknya terhadap minat beli pada produk fashion. Jurnal Manajemen Strategi Dan Aplikasi Bisnis, 2(2), 215–222. https://doi.org/10.36407/jmsab.v2i2.113
Molinillo, S., Aguilar-Illescas, R., Anaya-Sánchez, R., & Liébana-Cabanillas, F. (2021). Social commerce website design, perceived value and loyalty behavior intentions: The moderating roles of gender, age and frequency of use. Journal of Retailing and Consumer Services, 63(May). https://doi.org/10.1016/j.jretconser.2020.102404
Nora, L., & Minarti, N. S. (2016). The role of religiosity, lifestyle, attitude as determinant purchase intention. 135–148.
Park, H. (2015). The Influence of Perceived Risk of Up-cycling Fashion Product on Trust , Purchase Intention and Recommendation Intention. 2014.
Peng, L., Zhang, W., Wang, X., & Liang, S. (2019). Moderating effects of time pressure on the relationship between perceived value and purchase intention in social E-commerce sales promotion: Considering the impact of product involvement. Information and Management, 56(2), 317–328. https://doi.org/10.1016/j.im.2018.11.007
Prof.Dr. Wibowo, S.E., M. P. (2019). Perilaku Dalam Organisasi (edisi 3). PT.Raja Grafindo Persada.
Qalati, S. A., Vela, E. G., Li, W., Dakhan, S. A., Hong Thuy, T. T., & Merani, S. H. (2021). Effects of perceived service quality, website quality, and reputation on purchase intention: The mediating and moderating roles of trust and perceived risk in online shopping. Cogent Business and Management, 8(1). https://doi.org/10.1080/23311975.2020.1869363
Resmawa, I. N. (2017). Effect of Brand Image and Product Knowledge on Purchase Intention with Green Price as Moderating Variable on the Body Shop Products in Surabaya. Jurnal Aplikasi Manajemen, Ekonomi Dan Bisnis, 1(2), 1–11.
Saifuddin, M. F. (2018). E-Learning dalam Persepsi Mahasiswa. Jurnal Varadika, 29(2), 102–109. https://doi.org/10.23917/varidika.v29i2.5637
Sari, D. R., & Rahardjo, D. (2020). Effect of Factors Financial , Trust , Demography , and Lifestyle of Purchase Intention Property in Jabodetabek. 11408–11421.
Setiadi, N. J. (2019). Perilaku Konsumen Perspektif Kontemporer Pada Motif, Tujuan, dan Keinginan Konsumen (Suwito (ed.); Edisi ke 3). PrenadaMedia Group.
Sugiyono, P. D. (2019). Statistik Untuk Penelitian (ke 30). ALFABETA,CV.
Taufan, M. Y. (2021). Faktor – Faktor Yang Mempengaruhi Minat Beli Konsumen Terhadap Pakaian Bekas. PARADOKS : Jurnal Ilmu Ekonomi, 4(2),508–516. http://jurnal.fe.umi.ac.id/index.php/PARADOKS/article/view/820
Watanabe, E. A. de M., Alfinito, S., Curvelo, I. C. G., & Hamza, K. M. (2020). Perceived value, trust and purchase intention of organic food: a study with Brazilian consumers. British Food Journal, 122(4), 1070–1184. https://doi.org/10.1108/BFJ-05-2019-0363
Yuan, C., Wang, S., & Yu, X. (2020). The impact of food traceability system on consumer perceived value and purchase intention in China. Industrial Management and Data Systems,120(4),810–824. https://doi.org/10.1108/IMDS-09-2019-0469
Zulfikar, R., & Mayvita, P. A. (2018). The Relationship of Perceived Value, Perceived Risk, and Level of Trust Towards Green Products of Fast Moving Consumer Goods Purchase Intention. JEMA: Jurnal Ilmiah Bidang AkuntansiDan Manajemen, 15(2), 1. https://doi.org/10.31106/jema.v15i2.838
