Hardiana, Shely Rizki, Universitas Pembangunan Nasional "Veteran" Yogyakarta

• Vol 19, No 3 (2023): Agustus - Articles
  The role of self-congruity and functional congruity on brand personality-hotel brand loyalty relationship
  Abstract  PDF

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INOVASI: Jurnal ekonomi, keuangan dan manajemen
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