Mahgfiroh, Rizky Khotijatul, Fakultas Ekonomi dan Bisnis Universitas Mulawarman, Samarinda, Indonesia
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Vol. 18 (Special Issue), 2022 - Articles
Enhancing consumer loyalty through brand preference and brand conviction
Abstract PDF
Editorial Address
INOVASI: Jurnal ekonomi, keuangan dan manajemen
Faculty of Economics and Business, Mulawarman University
Jl. Tanah Grogot No.1 Samarinda Kalimantan Timur 75119
Email: jakt.feb.unmul@gmail.com
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