Heksarini, Ariesta, Faculty of Economics and Business, Mulawarman University, Indonesia

• Vol. 18 (Special Issue), 2022 - Articles
  The impact of gamification on customer engagement and customer loyalty from users of shopee in Samarinda
  Abstract  PDF

Editorial Address

INOVASI: Jurnal ekonomi, keuangan dan manajemen
Faculty of Economics and Business, Mulawarman University
Jl. Tanah Grogot No.1 Samarinda Kalimantan Timur 75119
Email: jakt.feb.unmul@gmail.com

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