Pengaruh brand ambassador “blackpink” terhadap purchase intention melalui brand image | Oktaviani | INOVASI

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About The Authors

Nadila Oktaviani
Faculty of Economics and Business, Mulawarman University
Indonesia

Saida Zainurossalamia ZA
Fakultas Ekonomi dan Bisnis Universitas Mulawarman, Samarinda.
Indonesia

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INOVASI: Jurnal Ekonomi, Keuangan dan Manajemen� pISSN: 0216-7786 eISSN: 2528-1097 Creative Commons Attribution-NonCommercial 4.0 International License.