Mencapai keunggulan bersaing melalui pendekatan quadraple helix pada industri kreatif sektor fashion di bogor

Laili Savitri Noor, Deriawan Deriawan, Tia Ichwani

Abstract


Artikel ini membahas hubungan antara quadruple helix, inovasi dan daya saing. Sebuah model diusulkan dan diuji menggunakan sampel 200 pengusaha sektor fashion di Bogor. Data dianalisis melalui penggunaan pemodelan persamaan struktural (SEM). Temuan ini mengkonfirmasi bahwa strategi quadruple helix dapat mendukung inovasi dan daya saing. Kolaborasi dari empat pilar ini (pemerintah, bisnis, akademisi dan masyarakat sipil) dapat menjadi pusat penyelidikan, konsultasi, sosialisasi, pengembangan berbagai aspek mulai dari teknologi dan pemasaran produk


Keywords


Quadraple helix; keinnovasian; keunggulan bersaing

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DOI: https://doi.org/10.30872/jfor.v21i1.5224

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