Pengaruh search engine optimization, dan media sosial terhadap minat beli melalui e- service quality di e-commerce pada masa pandemic covid-19

Alwi Alwi, Hendra Widyan Rahmatsyah, Nurul Hermina

Abstract


Tujuan penelitian ini adalah untuk mengetahui Pengaruh Search Engine Optimization ,Dan  Media Sosial Terhadap Minat Beli Melalui E- Service Quality Di  E-Commerce.Untuk memenuhi tujuan penelitian ini dilakukan pengumpulan data. Sampel penelitian ini adalah 100 orang di kota Bandung dengan menggunakan metode  web survey,data dianalisis dengan menggunakan pemodelan structural equation modeling. Hasil penelitian menunjukkan adanya pengaruh positif dan signifikan pada Search Engine Optimization terhadap minat beli untuk di JD.ID. Media sosial juga berpengaruh signifikan terhadap minat beli. , E- Service Quality juga berpengaruh signifikan terhadap minat beli, E-service Quality memberikan pengaruh paling dominan terhadap  minat beli masyarakat pada E-commerce JD.ID di kota Bandung.


Keywords


Covid-19; online shopping; search engine optimization; media sosial; minat beli; e- service quality

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DOI: https://doi.org/10.30872/jfor.v24i2.10817

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