Email this article Pengaruh Atribut Supermarket dan Motif Belanja Hedonik terhadap Loyalitas Konsumen pada Supermarket Foodmart Lembuswana Samarinda
Abstract
In this study, researchers used a sample size of between 10-25 times the number of independent variables. Ferdinand (2005: 74). Therefore, based on this formula, the number of samples required in this study is 2 x 25 = 50 respondents. The analytical method used is multiple linear regression analysis. Based on F test Simultaneous, independent variables that attribute supermarket and hedonic shopping motives are jointly (simultaneously) significantly affects the dependent variable that consumer loyalty Foodmart supermarket LembuswanaSamarinda, while based on partial t test (respectively) Independent variables: attribute significant impact supermarket customer loyalty Foodmart supermarket Lembuswana Samarinda and hedonic shopping motives significant effect on consumer loyalty Foodmart supermarket LembuswanaSamarinda.
Keywords: Product Quality, Brand Image, Consumer Brand Loyalty
References
Ali Hasan. 2008. Marketing. Media Utama, Yogyakarta.
Arnold, M. J. & Reynolds, K. E. (2003). Hedonic shopping motivations. Journal
of Retailing.
Bob Foster. 2008. “Manajemen Ritel”. Alfabeta, Bandung.
Bloemer, J. dan Schröder, G. O., 2002, Store Satisfaction and Store Loyalty Explained by Customer and Store Related Factors, Journal of Consumer Satisfaction, Dissatisfaction and Complaining Behavior, No 15, pp 68
Darmadi Durianto, dkk. 2001. Strategi Menaklukkan Pasar Melalui Riset Ekuitas dan Perilaku Merek. Jakarta: PT Gramedia Pustaka Utama.
Ferdinand, Augusty, 2005. Structural Equation Modeling. BP Undip.
Fandy Tjiptono, (2004). Strategi Pemasaran. Andi Ofset, Yogyakarta.
, Tjiptono, 2007, Strategi Pemasaran. Edisi ke dua, penerbit Andi, Yogyakarta.
Ghozali, Imam, 2005, Aplikasi Analisis Multivariate dengan Program SPSS Edisi3, Badan Penerbit Universitas Diponegoro, Semarang.
Griffin, Jill. 2005. Customer Loyalty, Menumbuhkan dan Mempertahankan Kesetiaan Pelanggan. Jakarta : Erlangga
Indriantoro, dan Supomo, 2002. Metodologi Penelitian Bisnis untuk Akuntansi dan Manajemen, Edisi Pertama, BPFE-Yogyakarta, Yogyakarta.
J. Setiadi, Nugroho, SE., MM., 2003, ” Perilaku Konsumen Konsep dan Implikasi untuk Strategi dan Penelitian Pemasaran”. Jakarta: Kencana.
Malhotra, Naresh K. and Mark Peterson. 2006. Basic Marketing Research. Second Edition. Pearson Education Inc.: New Jersey.
Rangkuti, Freddy, 2003, Measuring Customer Satisfaction, cetakan kedua, Jakarta : Penerbit PT. Gramedia Pustaka Utama.
, Freddy. 2002. Measuring Customer Satisfaction Teknik Mengukur dan Strategi Meningkatkan Kepuasan Pelanggan dan Analisis Kasus PLN-JP. PT. Gramedia Pustaka Utama, Jakarta.
Riduwan, 2009, Skala Pengukuran Variabel- Variabel Penelitian, Penerbit Alfabeta, Bandung.
Subagio, H., 2011, Pengaruh Atribut Supermarket terhadap Motif Belanja Hedonik, Motif Belanja Utilltarian dan Loyalitas Konsumen, Jurnal Manajemen Pemasaran, Vol 6.
Sugiyono, 2005. Metodelogi Penelititan Bisnis, Bandung: CV. Alfabeta.
, 2010. Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung.
, 2011, Statistik untuk penelitian, ALFABETA, Bandung.
Umar, H., (2010), Desain Penelitian MSDM dan Perilaku Karyawan: Paradigma Positivistik dan Berbasis Pemecahan Masalah, Rajawali Pers, Jakarta.
Utami, Christian W, 2006. Manajemen Ritel (Strategi dan Implementasi Ritel Modern) ; Jakarta: Salemba Empat.
DOI: https://doi.org/10.29264/jimm.v1i3.702
Refbacks
- There are currently no refbacks.
Copyright (c) 2017 Jurnal Ilmu Manajemen Mulawarman (JIMM)
Editorial Address
Jurnal Ilmu Manajemen Mulawarman (JIMM)
Faculty of Economics and Business, Mulawarman University
Jl. Tanah Grogot No.1 Samarinda Kalimantan Timur 75119
Email: jimm.feb@gmail.com