Perbedaan faktor yang mempengaruhi trust dalam penggunaan e-banking berdasarkan gender

Dianty Sonia Puruhita

Abstract


Penelitian ini bertujuan untuk mengetahui perbedaan faktor yang mempengaruhi trust atau kepercayaan dalam penggunaan e-banking berdasarkan gender terhadap 203 responden. Responden adalah pengguna e-banking dengan patokan usia produktif yaitu antara 15-64 tahun. Teknik analisis yang digunakan adalah SEM-PLS dan data diolah dengan software WarpPLS 6.0. Beberapa temuan dalam penelitian ini adalah bahwa task characteristic merupakan faktor yang paling signifikan dalam mempengaruhi trust baik bagi laki-laki maupun perempuan. Variabel kedua yang berpengaruh terhadap kepercayaan dalam menggunakan e-banking adalah risk perceived bagi perempuan dan social influences bagi laki-laki. Karakteristik tugas sebagai faktor utama yang berpengaruh terhadap kepercayaan dalam menggunakan e-banking sesuai dengan sampel penel Hal ini sesuai dengan profil sampel yang diperoleh yaitu pada usia. Sampel dalam penelitian ini adalah individu dalam rentang usia produktif yang membutuhkan teknologi e-banking dalam menjalankan aktivitas harian, utamanya untuk mengelola keuangan mereka secara cepat dan mudah.

 


Keywords


Trust; e-banking; gender; sem pls

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DOI: https://doi.org/10.30872/jakt.v16i2.6100

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