Analisis komparatif kepuasan konsumen pada variabel, produk dan harga terhadap produk pengankutan merek mitshubisi t120ss dan suzuky carry di samarinda
Abstract
Aimed of research it to know the existence of consumer’s satisfaction differences buyer at the same time using Suzuki Carry and Mitsubishi Colt based on service, product and price. From the result of data analysis and calculation were obtained the result of t-test of consumer’s satisfaction buyer at the same time using Suzuki Carry and Mitsubishi Colt. If both of them are analyzed based on service, product and price, the result of the analysis equal to 3,378 and 3,403. While based are seen based on service, the t-test value is -3,017 and based on product,the value is 4,194 and also based on price t-test value is -1,192. From the result of research obtained that there are differences of consummer’s satisfaction using Suzuki Carry and Mitsubishi Colt based on product and service. Whereas, based on price variable, there’s not differences of consumer’s satisfaction. On the whole, from costumer’s satisfaction buyer at the same time using Suzuki Carry and Mitsubishi Colt, and after all of the observed what we had done,the conclusion of the hypotesis what we made is denied.
Keyword: Research Obtained that There are Differences of Consummer’s
Full Text:
PDFReferences
Amir, Taufiq.2005,Dinamika Pemasaran : Jelajahi dan Rassakan .PT.Raja Grafindo Persada
Alhusin, Syahri.2003.Aplikasi statistik praktis dengan menggunakan SPSS 10 for windows.Graha Ilmu,Yogyakarta
Assauri, Sofyan.2004.Manajemen Pemasaran,dasar,Konsep, dan Strategi,CV.Rajawali,Jakarta
Basu, Swasta & Hani Handoko, 2000.Manajemen Pemasaran Analisis Perilaku Konsumen, BPFE,Yogyakarta
Buchari, Alma,2002.Manajemen Pemasaran dan Pemasaran Jasa,Edisi II,Alfabet, Bandung
Handoko, Hani,2003.Aplikasi Praktis Riset Pemasaran.PT.Gramedia Pustaka Utama,Jakarta
John C, Mowen& Michael Minor.2001.Costumer Behaviour.Harcourt Inc.
Kotler & Gary Armstrong.2001.Principles Of Marketing, Pretince-Hall Inc,New Jersey
Kotler, Philip.2002,Manajemen Pemasaran (Marketing Manajemen),Edisi Keempat,Jilid 2,Terjemahan Dra.ZD Enna Turini,Erlangga,Jakarta
Kotler & Kevin Lane Keller,2006,Marketing Management.Pearson Education Company,New Jersey
Lamb, Hair,amc Daniel.2001.Pemasaran.Penerbit Salemba Empat.Jakarta.
Lovelock Christoper & Lauren Wright,alih bahasa oleh Agus Widyantoro.2005, Manajemen Pemasaran.Jakarta
Mursid,M.2006.Manajemen Pemasaran.PT.Bumi Aksara, Jakarta
Ristiyanti Prasetijo,Mba & Prof..John.J.O.I Ihlouw,Ph.D.2005.Perilaku Konsumen. Andi Offset.Yogyakarta
Stanton,J.William.2000.Fundamental of Marketing.Kogakusha,Mc.Graw-Hill Book Company,Tokyo
Sugiono.2008.Satistika untuk Penelitian,CV.Alfabeta,Bandung
Tjiptono, Fandy.2000.Prinsip-prinsip Total Quality Service.Andi Offset,Yogyakarta
Winardi,2000.Manajemen Pemasran,Jilid 1,Edisi II,Tarsito,Bandung
Zeithaml,V.A.,Mary Jo Binter & Dwayne D.Gremler,2003,Services Marketing : Integrating Costumer Across The Firm,Fourth Edition,Mc Graw-Hill Companies,Inc.Singapore
http://otomotif.kompas.comread/xml/2010/07/09470512/gunadisindhuwinata
Fandy Tjiptono. 1997. Strategi Pemasaran (Edisi II). Yogyakarta: Penerbit Andi
Lerbin R aritonang R,( kepuasan pelanggan ,pengukuran dan penganalisisan dengan SPSS,jakarta PT.Gramedia Pustaka Utama )perpustakaan digital uin sunan kalijaga jogjakarta
DOI: https://doi.org/10.30872/jakt.v13i1.1170
Refbacks
- There are currently no refbacks.
Copyright (c) 2017 Methodius Ardiyanto, J. Kuleh, Asnawati Asnawati
Editorial Address
Akuntabel: Jurnal Akuntansi dan Keuangan
Faculty of Economics and Business, Mulawarman University
Jl. Tanah Grogot No.1 Samarinda Kalimantan Timur 75119
Email: jakt.feb.unmul@gmail.com
StatCounter: Akuntabel: Jurnal Akuntansi dan Keuangan